Effects of Mental Simulation, Advertising Appeal, and Product Type on Consumer Behavior—A Case Study of Cosmetics.
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === The study mainly explores the effect of mental simulation on consumer behavior, incorporated with two moderators: product type and advertising appeal. With the manipulation of different mental simulation, product type and advertising appeal, we conduct an exper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5u4h97 |