Bias Correction toward Thought Confidence and Attitude Confidence Level

碩士 === 國立臺灣大學 === 商學研究所 === 105 === There are three main hypotheses in this research. First of all, when customers have positive thought, their evaluation on the product attitude will be higher than those who have negative thought. Second, the higher thought confidence the customers have, the higher...

Full description

Bibliographic Details
Main Authors: Yi-Ching Yen, 顏邑晉
Other Authors: Yi-Wen Chien
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/uv67dy