Positive to Neutral Mood Shift and Bias Correction Effect on Product Judgement: Utilitarian vs Hedonic Evaluative Orientation
碩士 === 國立臺灣大學 === 商學研究所 === 105 === This paper examines consumer mood bias correction following a happy-to-neutral mood shift and steady neutral mood state when people are reminded of mood bias either directly through correction instruction or indirectly through a bias-priming article. This paper pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87z5yh |