Analysis to Content Marketing Strategy: In the Case of Floral Retailing Industry

碩士 === 國立臺灣大學 === 生物產業傳播暨發展學研究所 === 105 === In latest years, floral retailers’ involvement on social media play a dominant role in customer base management. Yet the best solutions for social marketing are still unknown, limiting to the realm of practical practices for retailer’s social media strateg...

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Bibliographic Details
Main Authors: Li-Chun Chen, 陳俐君
Other Authors: Li-Chun Huang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/xj2u7g