Infer Individual Customer Preference for a New Product Based on Supermarket Transaction History
碩士 === 國立臺灣大學 === 工業工程學研究所 === 105 === New products are introduced into markets at a fast pace. With customers being increasingly selective in product choices and with the advancement of data analytics revolution, personal preference prediction has grown in importance in precision marketing of new p...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xy2n4j |