Research of Attractiveness to Consumers for Omni-Channel Retailing Service
碩士 === 國立臺灣大學 === 工業工程學研究所 === 105 === Recently the rapid development of technology is affecting people’s life around the world. The popularity of mobile network and handheld device have gradually changed consumers’ behavior and have led retailers into the era of Omni-Channel. To increase brand visi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ytfs6e |