The Analysis of Shopping Behavior of Chinese Tourists in Taiwan with Data Mining

碩士 === 國立臺東大學 === 進修部休閒事業管理組碩(夜間) === 104 === Since the opening of mainland tourists to visit Taiwan, the annual number of mainland tourists to Taiwan have been growing, and also brings a lot of business opportunities in Taiwan. The duty-free shops for mainland tourists have also opened more than b...

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Bibliographic Details
Main Authors: Shang-Ming Liu, 劉上銘
Other Authors: Yin-Ju Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/20653811320465910509