The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe

碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 104 === This study was to explore the relationship between brand loyalty and managerial strategy of Bed and Breakfast (B&B) through a qualitative research method, a purposive sampling for interviewing owners and guests. The results of this study showed th...

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Bibliographic Details
Main Authors:	Ling-Ya Huang, 黃鈴雅
Other Authors:	Chin-Shih Tsai
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/yr24px

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spelling	ndltd-TW-105NTTU51630202019-05-15T23:01:58Z http://ndltd.ncl.edu.tw/handle/yr24px The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe 從品牌忠誠度探索民宿經營策略─以「楓葉地圖」為例 Ling-Ya Huang 黃鈴雅碩士國立臺東大學進修部暑期文化資源與休閒產業碩士專班 104 This study was to explore the relationship between brand loyalty and managerial strategy of Bed and Breakfast (B&B) through a qualitative research method, a purposive sampling for interviewing owners and guests. The results of this study showed that branding B&B through customized service, food, unique architecture, and surrounding landscape can target a specific market and create guests’ loyalty. Accordingly, B&B owners should explore their own highlights to establish their own unique brand to achieve their management goal. Chin-Shih Tsai 蔡進士 2016 學位論文 ; thesis 110 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 104 === This study was to explore the relationship between brand loyalty and managerial strategy of Bed and Breakfast (B&B) through a qualitative research method, a purposive sampling for interviewing owners and guests. The results of this study showed that branding B&B through customized service, food, unique architecture, and surrounding landscape can target a specific market and create guests’ loyalty. Accordingly, B&B owners should explore their own highlights to establish their own unique brand to achieve their management goal.
author2	Chin-Shih Tsai
author_facet	Chin-Shih Tsai Ling-Ya Huang 黃鈴雅
author	Ling-Ya Huang 黃鈴雅
spellingShingle	Ling-Ya Huang 黃鈴雅 The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
author_sort	Ling-Ya Huang
title	The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
title_short	The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
title_full	The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
title_fullStr	The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
title_full_unstemmed	The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
title_sort	b&b managerial strategy based on brand loyalty─a case from the maple map cafe
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/yr24px
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The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe

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