The B&B Managerial Strategy Based on Brand Loyalty─A Case from the Maple Map Cafe
碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 104 === This study was to explore the relationship between brand loyalty and managerial strategy of Bed and Breakfast (B&B) through a qualitative research method, a purposive sampling for interviewing owners and guests. The results of this study showed th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yr24px |