The Consumption Motive of Vegetarian Breakfast has an Effect on the Value of Utilitarian and Hedonic, and Buying Intentions

碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 105 === With the rise of health awareness, the global vegetarian population continues to increase, the demand for vegetarian food also increased significantly. CNN announced Taiwan is one of the top 10 popular vegetarian attractions in the world,. In 2016, the Execut...

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Bibliographic Details
Main Authors: Jhih-Ning Chiu, 邱芝寗
Other Authors: Tzu-An Tsai
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/c8kjvy