To investigate purchase intention for play by PERVAL and Satisfaction – Pokémon GO
碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 105 === The purpose of this paper is to develop a research model based on the satisfaction literature and studies of value theory to identify the antecedents of purchase intention in a mobile game Pokémon GO. The proposed model was empirically evaluated using a web s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hu7evt |