Users’ acceptance behavior towards Pokémon Go mobile game – The moderating effects of emotional attachment and herd behavior
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 105 === Pokémon Go, which has drawn considerable attention on a global scale, has achieved great success. This study explores the influence of the brand image on Pokémon Go and examines whether the user''s emotional attachment (Emotional Attachment)...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5f3d47 |