Framing in Behavioral Contracts
碩士 === 國立臺北大學 === 經濟學系 === 105 === Framing may temporarily increase how consumers evaluate the product upon singing the contract. However, consumers will distinguish the true value of the product from the framing effect after singing the contract. We study how the firm designs the transaction contra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n2gdk5 |