Green Product with Excessive Packaging and Green Brand Equity: The Mediation Effect of Green Brand Image and Green Brand Personality
碩士 === 國立臺北大學 === 企業管理學系 === 105 === In recent years, the issue for excessive packaging of various products has been discussed frequently of a part in the consumer market; with global warming, climate changes, carbon emissions and other issues, excessive packaging products also needs to be more and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b37vwn |