How to Arouse Customers' Perceived Value and Purchase Intention? The Effects of Price Presentation on Processing Fluency
碩士 === 國立臺北大學 === 企業管理學系 === 105 === This research explores the influence of promotion framing on customers’ value perceptions and purchase intentions. We begin with the basic prediction that customers prefer amount-off promotion framing on high-priced products but prefer percentage-off promotio...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6dhp57 |