The Influence of Perceived Risk, Trust, and Purchase Intention on Purchase Behavior of Consumers in Organic Farmers’ Markets

碩士 === 國立臺北大學 === 企業管理學系 === 105 === In recent years, the problem of food safety has been increasingly reported in Taiwan, and this has led to the concerns of consumers on the issues of food origins, safety, and environmental friendly. Organic farmers markets, which sell natural, fresh and certified...

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Bibliographic Details
Main Authors: Cheng, Ya-Hsin, 鄭雅心
Other Authors: Wu, Tai-Hsi
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/d38z4p