The Influence of Online shopping Brand Image and Electronic Word-of-Mouth on Purchase Intentions:Personality Traits as Moderator
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 105 === This study is to analysis Consumer Online Shopping the Influence relationships between Brand Image, Electronic word-of-mouth ,Personality(impulsive/cautious) Traits as Moderator. Engel , Blackwell & Miniard ( 1984）Consumer purchasing decision-making p...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/xejek2 |