The Mediating Roles of Affective Commitment to explore the female consumers desire on the purchase of Korean cosmetics

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 105 === The Korean government in the 21st century, had a plan to enhance the development of country image. For example, in 1994 the government began to promote cultural innovation and revitalization of the industry. In the past few years, the Korean government put...

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Bibliographic Details
Main Authors: Jessica Juan Chao, 趙雨培
Other Authors: Dong, Tse-Ping
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/xdeje4