A Study on the Influence of Consumer 's Purchase Behavior of the Creative Atmosphere and the Festivals- A Taipei Fashion Markets Case

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 105 === People understand cultural and creative industries by creative market. The difference in creative markets and shopping centers is special atmosphere. Also, Do it affect by atmosphere on consumer’s behavior ? In addition, the creative market will always plan...

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Bibliographic Details
Main Authors: Tan, Jia-Ying, 談佳盈
Other Authors: Dong, Tse-Ping
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/z6hu34