A Study of User's Behavior Intention to Mobile Native Advertising
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 105 === Mobile marketing and advertising is a moderm trend. Compared to traditional advertisement, the advertising which based mobile network has many advantages. Mobile ads are much personal, precision, interactivity and much attention to consumers. Bring traditional...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qmg7s3 |