The Study of The Effect of Lamigo Monkeys’ Brand Equity on Layalty Based on The Spectator-Based Brand Equity Model
碩士 === 國立臺灣師範大學 === 體育學系 === 105 === The purpose of this study was to investigat the relations between the spectator-based brand equity (SBBE) and the team loyalty among the fans of Lamigo Monkeys and to find out the population structure, the attitude of the fans to SBBE and team loyalty, and the co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/383tv8 |