Facebook Native Advertising: The Influence of Social Information, Brand Awareness and Identity Fusion on Advertising Response
碩士 === 國立臺灣師範大學 === 管理研究所 === 105 === This paper explores the reasons why Facebook users make response to Facebook native advertising. Facebook native advertising means that ads revealed on personal Facebook news feed and recommended by friends. This revealing pattern provide a new form of adverti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6h6n8t |