| Summary: | 碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 105 === Adopting in-depth interview（IDI） as the research method, the thesis reveals and analyzes the current developments of the gallery industry in Taiwan. From marketing and strategy-making perspectives, the thesis aims to provide guidance to Taiwanese emerging artists in overcoming the barrier to cooperate with local galleries, which may reach balance between productivity and self-marketing to the artists’ satisfaction.
Firstly, having reviewed and analyzed the proceeding relevant studies, the researcher points out the Taiwanese art-dealing market has hardly had ability to offer majority of young or emerging full-time artists income that is able to support their expenses. Even for little number of the blessed ones with sufficient payment, their productivity has been inclined to be influenced by self-marketing projects and administrative affairs thereof.
Secondly, for the long-existing aforesaid issues among Taiwanese artists, having looked into the evolving history of local galleries, the researcher is able to prove that cooperation with galleries remains the most preferable option for emerging artists. Notwithstanding the said option being the best suggestion, the younger generation of artists has seldom been favored by gallery owners、curators and collectors.
The researcher therefore conducts in-depth interviews with gallery owners and curators of experience more than ten years and Taiwanese artist ranging from twenty five to forty five. The result centers the difference in needs and expectations of both parties and the intersection thereof, which serves as direct resources to propose cooperation terms and conditions to both parties’ satisfaction.
Last but not the least; in a time where internet access is increasingly prominent, the thesis introduces art manager system and personal brand building on the premises of cooperation with galleries.
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