A Study of College Students' Consumption of Sugared Beverages from Social Marketing Perspective
碩士 === 國立臺灣師範大學 === 社會教育學系 === 105 === This study, based on Theory of Planned Behavior (TPB), aimed to investigate the college students’ behavioral intention regarding intake of sugar-sweetened beverages through three aspects (i.e., Attitude, Perceived Behavioral, and Perceived Behavioral). In addit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4j6v7q |