Exploring how different freemium strategies affect users’ willingness to pay?
碩士 === 國立清華大學 === 服務科學研究所 === 105 === Nowadays, freemium strategies are widely used in online services and software industry. Those who adapt freemium strategies can have large number of users in such a short time. However, due to their low conversion rate, freemium strategies are always challenged....
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aza895 |