THE RESEARCH OF TAIWAN CUSTOMER’S WILLINGNESS TO OVERPAY FOR TAIWAN ORGANIC TEA PRODUCTS

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 105 === TEA, it is not only a ‘tea’, it is also one kind of Taiwan culture¸ it is alive, warm and growth. In Taiwan economic environment and history, Taiwan tea play an important role, especially the Oolong tea is one important of Taiwan tea and it is also the maj...

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Bibliographic Details
Main Authors: Lu, Shu-Fen, 呂淑芬
Other Authors: Yu, Shin-Ti
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8q7bd8