Marketing Challenge for International Trade in Vietnam - Issue for Taiwan New Entrants

碩士 === 國立清華大學 === 國際專業管理碩士班 === 105 === The main objective of this thesis is to analyze marketing strategy for Taiwan New Entrants who want to entry into the Vietnam market since Taiwan has been one of the largest source of foreign direct investment in Vietnam since 2006 until now. This paper review...

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Bibliographic Details
Main Authors: Nguyen, Thanh-Hang, 阮青恆
Other Authors: Chiu, Hung-Chang
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3z5ejp