The Influences and Effects of Mobile-Social Word-of-Mouth Marketing in Social Community
博士 === 國立清華大學 === 科技管理研究所 === 105 === Word-of-mouth communication (WOM) is considered as an important issue for marketing researchers. Nowadays, because of the increasing trend of the mobile commerce, more and more marketers also notice the power of mobile-social word-of-mouth marketing. Through the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/avfx4b |