A Study on junior high school students’ brand royalty towards sports shoes in Taichung City.

碩士 === 國立臺中教育大學 === 體育學系碩士在職專班 === 105 === This study aims to explore the current situation of Taichung City junior high school students’ brand royalty towards the purchase of sports shoes. It also discusses how various consumer characteristics, purchasing types, product characteristics influence ju...

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Bibliographic Details
Main Authors: CHOU, CHIA-I, 周佳怡
Other Authors: LEE, KUO-WEI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/87u77a