Applying Uses and Gratification Theory to Examine the Effect of Food Safety Issues on Behavioral Intentions of Consumers
碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 105 === This study is to explore food safety issues based on the theoretical basis of Uses and Gratification Theory, Theory of Planned Behavior, and Agency Theory. This study explores the impact of food safety issues on the behavioral intentions of cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kxgs5e |