The Optimal Combination of the Attributes of Fitness Studio - An Application of Conjoint Analysis
碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 106 === This study is about consumers preference for fitness studio preferences, and using conjoint analysis in research methodology to understand the fitness studio’s weight of attributes and part-worth utility. The object of study is the Fitness Studio consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uqpm86 |