The Differences between Social Media’s Advertising Appeals and Advertising Effectiveness: A Case of Travel Agency’s Facebook
碩士 === 國立臺北護理健康大學 === 休閒產業與健康促進研究所 === 105 === Social networks have played an important role in advertising in the past decade. Many travel agencies also utilize social networks in order to lower their marketing budget, while the advertising effectiveness are uncertain. The current study is to explo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mt98z9 |