The Effect of Market Orientation and Social CRM on Consumer Purchase Intentions: An Empirical Study of Organic Small Farmers

碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 105 === With increasingly severe food security issue, Taiwanese small farmers can bring their natural and safe agricultural products to consumers who really care about health on the internet, but they face issues on how to sell and how to manage on a community platfo...

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Bibliographic Details
Main Authors: YU-TING WANG, 王郁婷
Other Authors: YI-NI LIN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/f3p4ch