The Impact of Community Website on Stock Price of Firms – Used the Product Recall Event as Sample
碩士 === 國立臺北商業大學 === 財務金融研究所 === 105 === Based on a sample of 96 product recall announcements over 2004-2015, this paper examine whether the abnormal stock return would be affected by community website. Variable of community website is decided by whether company operates facebook or Line. Compared to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v378y5 |