A study on the relationship between the total quality management practice of Banking Industry and the Customer Loyalty

碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 105 === In the highly competitive financial industry, banks rely on traditional financial goods is not enough. Over the years on the banking industry for customer satisfaction and loyalty of the study, mostly focus on the quality of service measures, and the quality...

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Bibliographic Details
Main Authors: Cheng,Ya-Hui, 鄭雅慧
Other Authors: Chang, Shih - Chia
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6gykef