Discussion on the Active Participation of Virtual Community Members by Decomposed Theory of Planned Behavior - Taking Dcard as an Example
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 105 === Currently, Dcard is the largest virtual community platform in Taiwan. However, no empirical result was found in prior literature to examinethe usage behaviors of individuals in Dcard. Based on thedecomposed theory of planned behavior, this study explores th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e46fxx |