An Examination of the Relationship among Technology Acceptance, Information Richness, and Perceived Enjoyment - Using Customized Application of Furniture as an Example
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 105 === In recent years, with the Mobile commerce has gradually become the mainstream of on-line shopping business model , many companies use this business Model to create value, bring commercial possibilities. Mobile commerce has subverted the traditional e-commer...
Main Authors: | Ya, Zi-Yu, 葉子渝 |
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Other Authors: | Guo, Zi-Hong |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/zgvag6 |
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