An Examination of the Relationship among Technology Acceptance, Information Richness, and Perceived Enjoyment - Using Customized Application of Furniture as an Example

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 105 === In recent years, with the Mobile commerce has gradually become the mainstream of on-line shopping business model , many companies use this business Model to create value, bring commercial possibilities. Mobile commerce has subverted the traditional e-commer...

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Bibliographic Details
Main Authors: Ya, Zi-Yu, 葉子渝
Other Authors: Guo, Zi-Hong
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/zgvag6