The Impact of Platform Experience and Social Presence on Continuous Usage Intention in Live Webcasting Platforms

碩士 === 國立屏東大學 === 資訊管理學系碩士班 === 106 ===   Few studies have discussed users’ intention in live webcasting on the Internet. Therefore, this study aimed to explore the factors impacting on continuous usage intention in live webcasting platforms. Social presence, platform experience, and degree of trust...

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Bibliographic Details
Main Authors: HUNG, CHING-I, 洪靜怡
Other Authors: TAI, YI-MING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/wzyc7g