The Knowledge Concept Structure for Brand Recognition of Cosmetics in Virtual Community-A Case of Cosmetics

碩士 === 國立屏東大學 === 資訊管理學系碩士班 === 105 === Virtual community has become one of the important information resources for purchase. This paper explores the knowledge concept structure of cosmetics using discussion data from a virtual community. 600 discussion data are sampling from a famous community, Mob...

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Bibliographic Details
Main Authors: CHEN, CHIAO-FANG, 陳巧芳
Other Authors: LEE, LAI-HSI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/74akd9