The Impact of Consumers' Green Consciousness,Green Brand Image, Perceived Value and Perceived Risk on Green Consumption Tendency – Taking Clothing as an Example
碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 105 === Due to the raise awareness of environmental protection consciousness, customers began to attach importance to environment issues. To meet customer demand, enterprise marketing also focuses on environment and provide eco-friendly products. The purpose of this r...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23wv49 |