The Relationships Among Service Quality, Brand Image, Customer Satisfaction and Customer Loyalty-A study of Donutes

碩士 === 國立屏東大學 === 企業管理學系碩士班 === 106 ===   The Donutes is a chain cafe, which promotes innovation and health concept to improve the competitiveness of food and beverage. It is necessary to continuously introduce new products to attract customers, pay more attention to customers' rights and inter...

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Bibliographic Details
Main Authors: Chang, Yu-Jui, 張祐瑞
Other Authors: Liao, Yao-Sheng
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/t23z52