Exploring Relational Investment and Relational Reactions in Sports-Goods Channel Members' Commitment
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 106 === This study aims to examine how retailers’ transaction specific investment, relational norms, alternative attractiveness and performance affect the relationship response style through relationship commitment. A total of 68 effective samples from sports-g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bdxntk |