A Study of the Relationship between Channel Brand,Customer Identification and Purchasing Intentions — An Example of Name-Sponsored Living Goods Imported from Japanese.

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === Under the rapid development of global trade, today we live in a worldwide village where commodities circulate freely among different parts of the world, creating a competitive market for home goods made in Taiwan and abroad. The consumers rely on the br...

Full description

Bibliographic Details
Main Authors: CHEN, CHU-MING, 陳主明
Other Authors: Kuan, Fu-Yung
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7h5caq