A Study of the Relationship between Channel Brand,Customer Identification and Purchasing Intentions — An Example of Name-Sponsored Living Goods Imported from Japanese.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === Under the rapid development of global trade, today we live in a worldwide village where commodities circulate freely among different parts of the world, creating a competitive market for home goods made in Taiwan and abroad. The consumers rely on the br...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/7h5caq |