Reserch of the connection Brand Image, Service Quality, Price Promotion, Customer Satisfaction and Reproducibility.

• Main Authors: HO,CHUN-HAO, 何浚豪
• Other Authors: CHIEN,SHIH-YI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/z7wq49

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 105 === Due to changes in people's diet and consumption habits in recent years, having breakfast not like in the past can satisfy people with fast, convenient and easy way. On the other hand, having brunch is already a pleasure for consumers while at work. Consumers always ask family and friends to have brunch in weekend had become a consumer trends. Now in the market with lots of breakfast shop, no matter traditional breakfast shop or chain brunch brand are all threaten to big enterprise. However, in order to keep customer and competitive strength enterprise keep using new and creative way to make their brand better and even use a variety of marketing and promotional methods to attract customers. This research will be based on the enterprise point of view, the brand image, service quality, price promotions, customer satisfaction and customer repurchase of the relationship between the study, the expectations of the practical community to contribute. This research is based on Laya Burger’s customer in south of Taiwan using the internet questionnaire and use SPSS20 statistical software to verify. And the result shows that Brand image’s good or bad for customer satisfaction and repurchase intention has a significant positive relationship Service quality has a significant positive relationship to customer satisfaction but has no positive relationship for repurchase intention, furthermore to raise a price promotion does affect customers willingness to repurchase