Nostalgic Character Stickers on Instant Message Software: The relationships among attachment, self-brand connection and purchasing intentions
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === In the era of mobile communications, consumers inevitably own smart phones with social networking software(SNS), such as Facebook, twitter, Instagram (IG), and Line. Stickers in such SNS enrich vividness of non-face-to-face communications, in particular...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2xu6vn |