Applying Dual Influential Paths to Examine the Effect of App Download Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === Mobile devices are getting prevalent nowadays. In this case, more and more mobile applications (i.e., Apps) are available to people in app store. However, not all of the apps will be downloaded and used. In the past, most studies discussed what factors p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7bz5s8 |