The Crowdfunding Platform Backers' Reward Choices and Preference:The Moderating Effects of Gender
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === In recent years, crowdfunding has become a new and common way for creators to “find funds” for projects they are promoting. The most attracting part to backers for supporting the projects is nothing else but getting the reward. As the result, preferences...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ky99da |