Exploring the Relationships Among Corporate Social Responsibility, Customer-Company Identification, and Brand Attitude.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === Brand is one of the most valuable intangible assets of the enterprise. Nowadays, consumers will choose the brand to distinguish each other and define self-value. Peer pressure makes them imitate in order to avoid being alienated by the community a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72x2cg |