The Study of the Impacts of Resource Constraint on Purchase Intention：The Moderating Effects of Message Framing and Need for Cognition.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === “The words were earnest but they fell on deaf ears.” It is generally recognized that constraint time sales promotion of tactics should be more attractive to the consumer's attention, because of the uncertainty of time. On the other hand, constraint...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8qb9w3 |